Week 9 Reading Reflection

The biggest surprise for me in this week's reading is was that there are three different philosophies for marketing among new ventures. The one that i disagree with is "production-driven philosophy". In my opinion, it's too risky. I did not find anything confusing in this reading, it was very informative. If i had to ask the author two questions I would ask "Do you agree with the production-driven philosophy?" and "if you do, in what kind of scenario or for what kind of business would this type of philosophy be really successful if applied?". I do not disagree with anything that the author said. I felt that this reading was very relevant and a lot of it were things that I was already knowledgeable about.