Venture Concept No.2

Keeping in mind that I did not complete the first Venture Concept, it is safe to say that I am entitled to some room for error. 

            I know that there is so much opportunity within my field of service. I chose to give students a better way of transportation on UF’s campus. Keeping in mind that my service, Go-Go Rides, is a self service it makes sense that students are what make up the whole essence of my concept or business. Without them, it would be impossible to get my business going anywhere. I know and I state this with all confidence that my venture would not fail since students are the heart of it. They will be nothing but appreciative of my service. It is solely for bettering the lives of students, particularly UF students. Getting from class to class, meeting to meeting, or to anything important without the help of a promised parking spot on campus would not be of concern to anyone on campus anymore. There are thousands and thousands of students that feel the desperation everyday and there is not much that we can do about it, or that people think we can. I am very passionate about the unmet need of my customers and only wish to fulfill these needs, as they apply to my life as well. The difference between other ventures and Go-Go Rides is that customers are currently not satisfying their need of reliable and quick transportation from class to class on a daily basis. It is absolutely so crucial that students on our campus meet their need, considering that I too am a part of this community. In my opinion, this opportunity is absolutely immense. I do not believe that the “window of opportunity” will ever vanish or even decrease as log as our population remains and our parking lots relatively stay the same. It is absolutely impossible to build a space large enough for all of us to be able to park our cars at the same time. There are literally over 70,000 students in our community, which is a little ludicrous. I do not believe that we should succumb to the little or few resources that are offered to us. We should make the most out of opportunities that are presented in front of us through unmet needs. This is why I am so interested in this specific idea for a business concept because I know that it is not a temporary issue.

The innovation behind my self-service concept for my business is not radical. Go-Go Rides is a self-service bike rental that focuses on targeting UF students. Students will be able to rent on their own account with hourly rates. These hourly rates will rate from $2.50-4 per hour. It would be a little more to rent the skateboard since I feel they are more delicate. I am not selling anything; I am just providing a very convenient service for all UF students. I think that maybe rates will decrease more as it gets more popular.

Since there is not a service being offered already then I think it would be very easy to get the word out and advertise my venture. In this case, my innovation all depends on the way I approach how the design of the kiosk will be.