Week 7 Reading Reflection

The biggest surprise for me in this reading was all the different types of segmentation and how customers are heavily influenced and impacted. The only thing that confused me was how non-demographic segmentation is no longer seen as necessary or even useful. If i could ask the author two questions I would ask "What do you think is the most effective way to gauge a customers attention enough to make them solely rely on a company/business?" and "What advice do you have for business starters who are trying to stick to one type of segmentation?". I did not find anything that stood out enough for me to disagree with the author.